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31 August 2007
By: Cosmin Vasile, Communications News Editor
Sony Ericsson W660 Review
Elegant and stylish, but overpriced
Established in October 2001 the joint venture between Sony Corporation and Ericsson
resulted in one of the world's leading mobile phones manufacturers – Sony Ericsson. As of
lately, all new Sony Ericsson handsets belong to the 2 well-known series, Walkman and
Cybershot, both having different target customers. Businesswise, Sony Ericsson's phones
don't compete each other. While quality and design is almost the same, features are
different and up until today I can't say that you'll be able to buy a high-end Sony Ericsson
that would include at least 3G, 5 Megapixel camera and excellent music features. Just to
prove Sony Ericsson's market strategy, the W660i model is just another version of the
"older" W610i, except that it has lower camera and lacks EDGE, which was replaced with
3G connectivity instead.
Announced in March 2007, Sony Ericsson's W660i has been made available on the market
in June for a rather stiff price of USD 500.
Design
First of all Sony Ericsson W660 comes in two available colors: black (record black) and red
(rose red). You might probably guess that the first color version targets men, while the
second is more appealing for the ladies. As you can probably notice we had the latter
version at our disposal, but it doesn't really matter as the features are the same. There's not
too much to discuss about the design, especially if you're familiar with Sony Ericsson's
latest handsets. The company hasn't changed its phones design in years and it seems they
are simply centred upon technical specifications. What is different from the other SE's
mobiles has only been included on the back of the model. The moment you look on the
back of the phone you'll experience a strong feeling of "deja vu". Half of the back cover has
been adorned with floral motives, while the black version has been encrusted with
geometrical motives that look like concentric circles. This will probably be the moment when
you remember Nokia's L'Amour or Samsung's Le Fleur collections which were the
forerunners of the decorative motives encrusted in mobile phones.
Ladies will most likely enjoy the look of Sony Ericsson's latest W660 model, but men should
probably stick to the black version, unless they wanna look pimpish with a red mobile phone
encrusted with flower motives in their hands. The candy-bar form of the phone doesn't stand
out from the crowd, but in a world of gray and black, the red and gold colors of the handset
might lure plenty of (feminine) looks. Built to be used as an MP3 player more than a phone,
W660 has external music controls on both gold colored sides. On the right side you'll notice
the dual volume key and the camera button, while on the left side of the phone there's a
Play key, the M2 slot card for memory expansion and the logo of the Walkman series, nicely
engraved. The power off button has been placed on top of the phone and the charge port
on the bottom. The 2 inch display covers half the front of the phone, while the rest
represents the keypad. But before describing the keypad, bear in mind that Sony Ericsson's
W660 is a 3G device, thus it features a front camera for video calls which is placed as usual
right above the display.
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