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White Paper K700
7 February 2004
features of the product. Images can be shared
phone to phone, with Bluetooth, across the room
or between a phone and other paired devices such
as PDAs, PCs or printers. For example, it would be
possible to print a picture directly from the phone
using a Bluetooth enabled printer.
Full graphic 65k colour screen
The large 1.8 inch colour screen,
176 x 220 pixels, enhances
viewing, facilitating high-quality
multimedia and entertainment.
From standby, the phone features
a user interface built on the
“desktop” concept, which is
widely used in many computer
operating systems. From here,
navigation between different main
functions in the phone is done by selecting one of
the 3D icons representing these functions.
MMS
Reacting to the enormous
popularity of mobile phone
messaging, Sony Ericsson has
incorporated the latest messaging
standard, along with a colour display for an
enhanced imaging experience.
Say it in words, say it with pictures, animate it, add
sound. Have fun putting together multimedia
birthday and holiday greetings. On vacation, use
the mobile phone to send a digital postcard with
stylized text, digital pictures of the location, and
authentic sound clips, to friends and family back
home. When shopping, send a picture of a bargain
that a friend has been looking for.
With MMS, there are many interesting applications
to subscribe to, for example, stock information,
movie trailers and weather reports.
Pre-play
Content such as music, video and images may be
previewed before purchase.
User experience
A unique direct-link to download music, video,
games, themes and images, which is easy to use
and promises you best-selling content for mobile
download.
By pressing the Pre-play icon on the phone
desktop, you can, for example, go straight to a live
list of Top Music Hits. Choose a song, listen to it,
and if you like what you hear, you can buy it and
add it to Sounds. You can then listen to it or use it
as often as you want.
Content formats that are supported
All formats that are supported in the phone will be
possible to download. Music, video and images
may be previewed before purchase.The music
format is MIDI, MP3, WAV or AAC-LC (Polyphonic
24 voices or more).
How the service works
This service is owned by Sony Ericsson or hosted
by Sony Ericsson for a network operator. The pre-
play or other premium content is maintained and
managed, for example by Sony Music or Sony
Pictures. The content on offer can easily be suited
to a specific region or operator.
Implementation costs for network operators are
minimal and server communication is based on
existing, well-established standards. Sony Ericsson
offers first or second line support according to the
agreement on hosting a white label service or not.
High level co-operation is available for the design,
look and feel, of content management.
Operator benefits
This service is aimed at providing quality and
quantity revenue for network operators. This is truly
an APRU driver with low costs for operators. The
process involves:
• Downloading a list
• Previewing content
• Choosing content
•Buying content
Note: The availability of this unique application is
limited to specific markets, where relevant
infrastructure and agreements have been set up.
Other technical details
Security - Server communication is protected by
TLS.
Forward lock - Content cannot be exchanged with
other devices by the user, it is limited to use or
delete.