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T300/T302
White Paper, August 2002
14
Compatible with SMS standards
Users will find EMS as easy to use as SMS. At
the moment 15 billion SMS messages, are sent
every month worldwide. Roughly 80% of this
traffic is user-to-user, i.e. mobile phone users
sending short messages to each other using the
keypad of the phone to enter text. The remaining
20 % is shared by downloads and notifications
of different kinds.
The Enhanced Messaging Service (EMS) was
first submitted to the standards committees by
Ericsson. Ericsson presented the outline
structure of EMS to the relevant ETSI/ 3GPP
committees. The major mobile phone
manufacturers and most operators are actively
contributing to the 3GPP standards. Hence the
EMS standards have evolved and are now stable
and complete as part of the 3rd Generation
Partnership Project (3GPP) technical
specification.
An EMS message can be sent to a mobile phone
that does not support EMS, or only supports part
of EMS. All the EMS elements i.e. text formatting,
pictures, animations and sounds are located in
the message header. The EMS contents will be
ignored by a receiving phone that does not
support the standard. Only the text message will
be displayed to the receiver. This is true
consumer-friendly standardization. EMS is
compatible to SMS across most of the range of
mobile phones from the oldest to the newest.
Some companies in the mobile phone industry
have developed their own messaging
technologies, which only work with their own
phone models. Network operators are in favour
of EMS because it is universal — many of the
major mobile phone manufacturers are
constructively improving and developing the
EMS standards even further for implementation
in their products.
Examples of EMS contents and
applications
A wide range of contents, applications and
services may be developed. Below is a list of
examples and areas where messaging can be
enhanced with EMS.
User-to-user message
Messages usually originating from the keypad of
a mobile phone can include pictures, melodies,
formatted text with EMS.
Voice and e-mail notifications
Notifying mobile phone users that they have new
voice or fax mail messages waiting - including
icons or melodies with EMS.
Unified messaging
The user typically receives a short message
notifying them that they have a new message in
their unified messaging box, with icons or
formatted text further enhancing the message.
Internet e-mail alerts
An Internet e-mail alert is provided in the form of
a short message that typically details the sender
of the email, the subject field and first few words
of the email message, and in this case formatted
text is excellent to identify mesage elements.
Ring signals
Downloading ring signals from the Internet.
News & commercials
World news illustrated, sports scores and news
headlines, finance and stock market news with
diagrams and tickers, commercial product
promotions, weather reports with maps, tunes
from TV commercials as ring signals.
Info & entertainment
Ring signals, e-greetings, football club logo,
joke-of-the-day illustrated by pictures or sound,
horoscopes, movie related animation or theme
song, TV show promotions, music artist
promotions, lottery results, food and drinks
pictures and recepies, mood-related pictures.
Corporate
Flight schedules, preinstalled corporate logos,
map snippets and travel info, company branded
icons and ring signals, corporate e-mail
notifications, affinity programmes where
companies notify customers of product updates
etc, banks notifying customers about new
services and interest rates, call centres providing
answers to questions about a product, vehicle
positioning combining EMS with Global
Positioning System (GPS) position information,
job dispatch with delivery addresses for sales or
courier package delivery, using EMS in a retail
environment for credit card authorization, remote
monitoring of machines for service and
maintenance purposes.