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“Since the launch of our first Walkman™ phone in 2005, Sony Ericsson has continued to pioneer a superior
mobile music experience - and the 77 million Walkman™ phones sold to date are testament to this
commitment,” says Ben Padley, Head of the Music Category at Sony Ericsson. “With this latest range of
phones and accessories, we are offering high quality sound and a rich feature set that cements our position as
a leader in the music phone category. We are pushing the boundaries of what people think is possible and are
offering best-in-class sound quality and our most exciting Walkman™ phones to date.”
The list of pioneering and innovative features found on Walkman™ phones continues to be unmatched in the
industry. Features like the music recognition application TrackID™, SensMe™, for matching your mood to the
music and Shake control to change tracks with the flick of your hand make Walkman™ phones stand out from
the rest.
Sony Ericsson can now also announce best-in-class sound quality and a clear audio experience from its W902
Walkman™. The W902 features the same superior sound quality as the W980, about to launch shortly, which
was rated ”best audio experience” this month, in a trial conducted in Germany by TESTfactory*.
With the W902, users can listen to music the way it should be heard: true to original. It’s also a mobile phone
for those that want it all, with a five megapixel camera and great video capturing and sharing capabilities, an
8GB Memory Stick Micro™ (M2) for storing more than 8,000 songs**, the W902 is a top-of-the-range device
that will make you the envy of your friends.
The W595 Walkman™ is perfect for those who want to share sounds with their friends. Store and play more
than 1,900 songs** through the built in stereo speakers. Plug in the in-box sharing jack to listen silently to your
tunes with a friend or Bluetooth™ your sounds to Sony Ericsson’s range of wireless speakers.
The new W302 Walkman™ is packed with impressive features in an affordable no-compromise slim handset.
Targeting all audiences, the phone comes complete with an impressive two megapixel camera, FM radio,
TrackID™ and 512MB Memory Stick Micro™ (M2).
The next generation of accessories includes three new sets of speakers, the MBS-200, MBS-400 and
MPS-100, to help music lovers go beyond the individual and play music directly from their mobile phone.
Enhancing its music accessories collection Sony Ericsson has also introduced three new stereo headphones,
HBH-IS800, HPM-88 and HPM-66 for the optimal listening experience.
The Walkman™ phone through history
Walkman™ phone continues to chart high
• August 2005 – Sony Ericsson launches its very first Walkman™ phone – the W800
• December 2005 - Three million Walkman™ phones sold to date
• April 2006 – Sony Ericsson launches its first Walkman™ phone music accessories; MPS-60 portable
speakers, which goes on to sell millions of units worldwide
• October 2006 – Sony Ericsson launches its first slider Walkman™ phone – the W850 which also
introduces the unique TrackID™ music recognition application
• November 2006 –Sony Ericsson launches the W950 Walkman™ with the biggest storage yet - 4GB
• December 2006 – 20 million Walkman™ phones sold to date
• February 2007 – Sony Ericsson launches its slimmest Walkman™ - the W880
• November 2007 – W910 Walkman™ phone with Turbo 3G/HSDPA launches as a complete
entertainment device
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