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Z500a
4 June 2004
Media player
The Media player converts the phone
into a portable MP3/MPEG4/3GP
player. Play music, watch pictures and
slide shows, as well as streamed or
downloaded video clips.
VGA camera
With a VGA camera, the Z500a is
always available to take pictures.
Taking a picture or recording a video
clip and sending it as part of a
multimedia message or as an email attachment is just a
few clicks away. The camera also features a 4X zoom.
Sony Ericsson’s constant goal of making products easier
to use has resulted in QuickShare™.
QuickShare is the fastest and easiest way to share
images. With minimal hassle and just a few clicks,
moments can be captured with the integrated camera and
shared with friends!
But there is more to QuickShare than sending images
with a picture or email message. QuickShare is about
ease of use of all the imaging features of the product.
Full graphic 65K color display
The color screen, 128 x 160 pixels,
enhances viewing, facilitating high-
quality multimedia and entertainment.
From standby, the phone features a
user interface built on the “desktop”
concept, which is widely used in many
computer operating systems. From
here, navigation between different main functions in the
phone is done by selecting the icons representing these
functions.
MMS
Reacting to the enormous popularity
of mobile phone messaging, Sony
Ericsson has incorporated the latest
messaging standard, along with a
color display for an enhanced imaging experience.
Say it in words, say it with pictures, animate it, add
sound. Have fun putting together Multimedia birthday
and holiday greetings. On vacation, use the mobile phone
to send a digital postcard with stylized text, digital
pictures of the location, and authentic sound clips, to
friends and family back home. When shopping, send a
picture of a bargain that a friend has been looking for.
With MMS, there are many interesting applications to
subscribe to, for example, stock information, movie
trailers and weather reports.
PlayNow
Content such as music, video and images may be
previewed before purchase.
User experience
A unique direct-link to download music, video, games,
themes and images, which is easy to use and promises
you the best-selling content for mobile download.
By pressing the PlayNow icon on the phone desktop, you
can, for example, go straight to a live list of Top Music
Hits. Choose a ringtone clip, listen to it, and if you like
what you hear, you can buy it and add it to Sounds. You
can then listen to it or use it as often as you want.
Content formats that are supported
All formats that are supported in the phone can be down-
loaded. Music, video and images may be previewed
before purchase. The music format is MIDI or MP3.
How the service works
This service is owned by Sony Ericsson or hosted by
Sony Ericsson for a network operator. The PlayNow or
other premium content is maintained and managed, for
example, by Sony Music or Sony Pictures. The content
on offer can easily be suited to a specific region or opera-
tor.
Implementation costs for network operators may be min-
imal and server communication is based on existing,
well-established standards. Sony Ericsson offers first or
second line support according to the agreement on host-
ing a white label service or not. High level cooperation is
available for the design, look and feel, of content man-
agement.
Operator benefits
This service is aimed at providing quality and quantity
revenue for network operators. This is truly an ARPU
driver with low costs for operators. The process involves:
• Downloading a list
• Previewing content
• Choosing content
• Buying content
STN