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White Paper K300i
18 February 2005
MMS
There are virtually no limits to the
content of a Multimedia
Messaging Service (MMS)
transmission. An MMS message
can contain text, graphics, animations, images,
audio clips and ring melodies. For third party
developers’ information, please visit
www.SonyEricsson.com/developer/ and look for
the MMS developers guidelines.
MMS completes the potential of messaging.
Sending digital postcards and PowerPoint-style
presentations is expected to be among the most
popular user applications of MMS. Eagerly awaited
by young users in particular, MMS is projected to
fuel the growth of related market segments by as
much as 40%.
Multimedia Messaging uses WAP (Wireless
Application Protocol) or http as bearer technology
which also can be powered by the transmission
technology GPRS. This allows users to send and
receive messages that look like PowerPoint
presentations. The messages may include any
combination of text, graphics, photographic
images, speech, music clips and video. MMS will
serve as the default mode of messaging on all
terminals, making total content exchange second
nature. From utility to sheer fun, it offers benefits at
every level and to every kind of user.
Over the air (OTA) configuration
Users can easily get MMS into their phone. MMS
supports OTA, meaning that the user does not have
to configure the settings manually. The
configuration is done by the operator via OTA.
Note: The specification is in accordance with
Ericsson Nokia OTA configuration v7.1.
MMS objects
Although MMS is a direct descendant of SMS, the
difference in content is dramatic. The size of an
average SMS message is about 140 bytes, while
the maximum size of an MMS message is 100 kB.
That is why the key word to describe MMS content
is rich. Complete with words, sounds and images,
MMS content is endowed with the user’s ideas,
feelings and personality. An MMS message can
contain one or more of the following:
Text
As with SMS and EMS (Enhanced Messaging
Service), an MMS message can consist of normal
text. The length of the text is unlimited. The main
difference between an EMS and MMS message is
that in an MMS message, text can be accompanied
not only by simple pixel images or melodies but by
photographic images, graphics, audio clips and
video clips.
Templ ates
The phone comes with a number of MMS pre-
defined templates, for example templates for
birthday cards, meeting requests etc.
Audio
MMS provides the ability to send and receive full
sound (MIDI, MP3, iMelody, AMR) messages. Not
only can users share a favourite song or ringtone
with a friend, they can also use the mobile phone to
record a sound and send it along with a message.
As sound includes speech as well as music, this
extra dimension to an MMS message allows for a
spontaneous and immediate personal expression
in communication messaging. Rather than sending
a downloaded birthday jingle in EMS, a user can,
for example, send a clip of his or her own personal
rendition of “Happy Birthday”. The phone supports
the MIDI format.
Pictures and themes
By using the integrated camera, users can take a
picture or video clip and immediately send it to a
recipient. The ability to send pictures is one of the
most exciting attributes of MMS, as it allows users
to share meaningful moments with friends, family
and colleagues.
Mobile picture transmission also offers inestimable
utility in business applications, from sending on-
site pictures of a construction project to capturing
and storing an interesting design concept for later
review. Editing a picture by adding text allows
users to create their own electronic postcards, an
application that is expected to substantially cut into
the traditional postcard market.
Themes (downloaded or pre-defined) can be
exchanged via MMS.