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3.2
Chapter 3 The Nokia Point & Find Story
Mobile discovery on demand
Nokia Point & Find is a new mobile information service and mobile
marketing solution.
With Nokia Point & Find, people on the go use their internet-enabled
camera phones to easily nd and conveniently connect to sought-
after digital content.
Easy, intuitive, on the spot mobile services
With object recognition mode, people simply point their phones at
real life objects and quickly nd relevant information and services.
For example:
A man on the street points his camera phone at a movie •
poster and immediately is presented with one-click access
to local show times, reviews, and trailers. He can even pur-
chase tickets with just a few clicks.
The Nokia Point & Find Story
1. Point
Users point their phone at real life
objects like this movie poster.
2. Find
Users nd what they are looking for,
like local showtimes, reviews and
trailers. Relevant and useful content
is delivered to their phones quickly
and simply.