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3.3
VAR Training Manual
and Reference Guide
A visitor to a museum points their phone at an object on •
display and quickly accesses related multimedia content –
such as a video or audio interview with the artist or a critic
– as well as invitations to special events, and information
on related art in the museum and elsewhere in the city.
A child at home (or at a friend’s house, or in a store) points •
their phone at a favorite toy and can instantly enter related
contests, download coupons, send SMS text or email mes-
sages with product info to friends, and browse and pur-
chase related products.
A man in a department store points his phone at the bar-•
codes on products and nds product details, availability,
discounts and promotions, price comparisons, and info on
matching accessories.
A woman on the go in the city points her phone at a cool •
new car and instantly discovers the car’s make, nds the
closest dealership, and schedules a test drive.
Nokia Point & Find connects people on the go to what they’re look-
ing for exactly when and where they want, using their trusted mobile
devices—delivering compelling new mobile interactive experiences
and instant gratication to consumers.
Custom interactive
experiences
Each of the scenarios on the left
is an example of what we call
“custom interactive experiences”
– see “Essential terms and con-
cepts,” page 3.6.
Nokia Point & Find
In the know,
when you’re on the go
The big picture on the mobile information services market
Mobile is poised for another phase of substantial growth:
Mobile subscriptions continue to experience aggressive growth.•
The demand for mobile broadband is expanding exponentially.•
Consumer depth of engagement for on-line mobile is growing.•
The mobile audience has proven highly responsive to ads.•
Mobile advertising extends marketing and advertising reach to •
unique new audiences.