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3.16
Chapter 3 The Nokia Point & Find Story
Leapfrog into a valuable new
digital customer relationship
Nokia Point & Find brings print advertising and editorial to life with a
rich overlay of personalized digital information, content, and services
available to consumers via their trusted mobile devices. Publishers
can deepen their level of editorial engagement with readers, increas-
ing loyalty and retention, while adapting to the digital world.
Reader benets
Readers of Nokia Point & Find enabled publications can easily use
their mobile device to:
Vote for artist/gadget/restaurant of the week/month/year•
Request free samples or coupons – connected to any page, •
ad, article, topic, artist or celebrity in a publication
RSVP for sponsored events, parties, lectures, signings, etc.•
View menus and catalogs from restaurants and companies •
in a publication
Schedule events into personal calendars and invite friends•
Call a business•
Publisher benets
Publishers can deliver supplemental content and advertising to on-
the-go readers which:
Engage audiences with print media in an innovative way•
Provide direct audience response channel for advertising •
and editorial content
Provide additional advertising accountability and metrics•
Enable instant buying at the point of discovery (online, •
mobile, retail)
Open up new avenues of revenue•
Bridge different media channels•
Standout among publications•
Enhance print publications•
Attract new audiences •
Strengthen customer relationships•