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3.11
VAR Training Manual
and Reference Guide
Factors for success – Nokia Point & Find benets
Early stages
Mobile marketing services are in their early stages of mainstream
adoption. Several hurdles currently hinder faster adoption and
greater consumer participation.
A US study by Wacom found that:
• Accessing mobile functions is too complicated for 85% of
users.
• 95% of consumers admitted to being frustrated when
trying to use the new data-centric applications, including
calendars, email, and pictures.
• 83% of users preferred to access applications on a PC rather
than a mobile phone. (Consumers favored the traditional
computer with its full keyboard and mouse control rather
than the usually complex and clumsy keyboards and menus
on mobile phones.)
A new, better, and easier user process
Nokia Point & Find is easy and convenient for people to use.
• People select a world, point at objects, and nd
relevant results.
• Nokia Point & Find has an intuitive and easy-to-use
visual real-time interface.
• Initial relevant results are returned to people without
even one click (object recognition) – people simply
point at objects and nd what they want.
Sought-after and highly relevant results
With Nokia Point & Find, people nd highly relevant results that they
are looking for, without the need for guessing at keywords or annoy-
ing mobile typing.
Powerful and easy-to-use tools for development
The Nokia Point & Find Management Portal is a powerful, self-serve,
web-based tool used to develop and manage Nokia Point & Find
worlds – without any programming required.
And using the Nokia Point & Find client application to tag objects is
about as simple as taking photos.