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Chapter 3 The Nokia Point & Find Story
Nokia branded worlds
Nokia is seeding the Nokia Point & Find World Carousel by building
and marketing a number of Nokia branded worlds. These worlds will
demonstrate the capabilities of the Nokia Point & Find service, help
jump-start market awareness and adoption, and inspire 3rd party
Nokia Point & Find world development.
Nokia’s initial branded Nokia Point & Find worlds are: Movies, Shop-
ping, City Guide, Cars, and 2D Barcode.
Movies
Point at movie posters and nd local show times, reviews, trailers,
and purchase tickets. Initially launched in the UK and the US.
Shopping
Point at products’ barcodes and nd detailed product info, accesso-
ries, and price comparisons.
City Guide
Point at buildings, attractions, storefronts, restaurants, etc., and
discover the identity of the object and related info and services. (City
Guide is a “factory pre-installed world” available to all Nokia Point
& Find users globally. Initial capabilities include tagging and instant
recognition to give early adopters a try at user-generated content.)
2D Barcode
2D Barcode world is also a “factory world” that makes it possible for
any Nokia Point & Find user to read 2D barcodes (with embedded
information) that are available for public Nokia Point & Find access.
(Barcode reading is available on select mobile devices.)
These Nokia branded Nokia Point & Find worlds will
always be provided as a free service to consumers.