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3.4
Chapter 3 The Nokia Point & Find Story
Delivering relevant info and services
at the point of discovery
Consumers are demanding next-generation content and services
delivered via their mobile devices, so they can access whatever they
want, wherever they may be. Developments in interactive technology
have disrupted and revolutionized how consumers are engaging with
digital content and services.
Consumers are increasingly looking for more control,
inuence, and access to when, where, and how they
are informed, entertained, and connected.
What will become “the Google of mobile”?
Who will lead in mobile information and services access? What tech-
nologies and companies will come to dominate this critical eld? The
market opportunity is huge and the rewards for the winners promise
to be extremely lucrative.
As Google has become the leader in standard PC web search, the goal
of Nokia Point & Find is nothing less than to lead in mobile access to
information, content, transactions, and services.
Nokia City Guide and
Body Worlds Promo World
A couple arriving in London for a
visit have the Nokia Point & Find
application installed on their mo-
bile device.
On the rst morning of their visit,
the couple walks down the street
and they see a billboard for the
Body Worlds exhibit, The Original
Exhibition of Real Human Bod-
ies, at London’s cool O
2
bubble
venue. With the Nokia Point &
Find app running, they select and
load the Body Worlds Show
A Nokia Point & Find scenario