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When your friends see the link in your sent message, email, or status
update, they can simply tap the link to go directly to the game or app
in Android Market to download it.
While entering your status update in Friend Stream, you can also tap
to choose from games or apps that you want to share in your social
networks.
If you’ve already created a new text or email message, press MENU and
then tap Attach > App recommendation to choose from your list of
installed games and apps.